Undervaluing meetings knowledge and experience is one of the quickest ways to drive anyone in our industry from zero to 60. We react immediately and loudly when we hear meeting professionals written off as “party planners,” “coffee cup counters,” or with any other descriptor that understates the skills a planner brings to the table. That reaction is entirely justified. But meeting planning isn’t the only expertise that is often sold short. There is a lesson to be learned from another ...

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