Caesars Entertainment Corp. has announced that it will expand its consolidated meetings sales and services model—offered at its eight properties in Las Vegas since 2005—to all 38 Caesars properties in 14 states across the U.S., creating one single department under one leadership team.
The move extends the benefits originally introduced under the Las Vegas Meetings by Caesars Entertainment brand, which includes a rewards program, as well as the ability to work with a mix of properties and venues within a destination with a single contact, contract, and minimum.
The plan also calls for a restructuring of the company’s sales force, placing sales representatives in metro areas throughout the country to be closer to customers, according to Senior Vice President Michael Massari. Many on-site Las Vegas property sales reps have chosen to relocate to other cities, he adds. An important distinction between the Caesars model and other large chains’ sales structures is that “these in-market sales managers won’t simply be aggregators of information,” according to Massari. Each will act as a national sales office rep and be a negotiator who understands clients’ needs and objectives and serve as the primary point of contact for booking any property in the Caesars portfolio, which includes clusters in Lake Tahoe, Nev.; Atlantic City, N.J.; and Tunica, Miss. Each property will retain convention services managers as well as “on-site sales experts,” he adds.
For more, visit www.CaesarsMeetings.com.
