Think of this scenario: You’ve done the hard work of selling and implementing your strategic meetings management program, you’re gathering and reporting data. Then you walk into a meeting and the CFO calls out a major discrepancy in one of your reports. “All you need is one person to find a problem with your data and your whole program gets called into question,” says Kimberly Meyer, founder, Meetings Analytics. “It hurts your credibility.” Meyer is ...

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