Facebook clearly crosses the line between personal and professional, according to our survey. In fact, 68 percent of respondents said they use it to stay in touch with industry friends—people who are not just professional connections. It’s also becoming widely used to promote special events (54 percent) and meetings (50 percent).
People still log onto Facebook more frequently for personal use (54 percent do so daily) than for professional use (32 percent)—so much so that it captures an average of 2.8 hours of respondents’ time per week (only 11 percent of that being for professional use). Women are the heaviest Facebook users (combined personal and professional use); in fact, 24 percent of women spend more than five hours a week on it, compared to only 8 percent of men.