What will hotels of the future look like? According to a new report from Fast Future Research and travel technology company Amadeus, travelers will expect an increasingly personalized hotel stay, and successful brands will adapt, using technology, social media, and other innovations to deliver a more customized experience. According to the far-reaching, 29-page report, “Hotels 2020: Beyond Segmentation,” “Customers want increasing say, if not total control, over what they expect of their ...

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