This traditionally business travel–oriented association takes a deep dive into meetings management
The Global Business Travel Association has announced the creation of a new task force to focus on enhancing meetings strategy globally through education, thought leadership, industry collaboration, and sharing best practices. The group, led by Linda McNairy, vice president, strategic partner management, StarCite, will also elevate the concept of strategic meetings management, or SMM, which was originally defined by GBTA’s former Groups and Meetings Committee, to a global level. “Our goal is ...
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