Roughly half of all Americans are more likely to choose airlines, hotels, and rental car companies that are environmentally responsible, but not if the price tag is too high. According to the Travel Industry Association’s recently released Travelhorizons survey, just 14 percent of the survey’s 2,296 respondents said they choose airlines, hotels, and car rental companies based primarily on those companies’ green initiatives. Only 13 percent would be willing to pay higher rates to use ...

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