Justifying investment in large, face-to-face meetings is not simple. The benefits that come to mind—relationship-building, inspiration, motivation, recognition—are not benefits with precise measures attached. You know intuitively that these things happen, but “intuition” doesn’t pass muster these days as a reason for planning a major conference. So Maritz, the St. Louis–based meeting and incentive company, is looking to science to provide a foundation ...

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