McVeigh Associates, the Amityville, N.Y., meetings management company, has created a new division to focus on incentive program management and fulfillment. The new McVeigh Performance Group is the result of a joint venture between McVeigh Associates and Salt Lake City–based ThirdRock Travel Group, a private equity and management company.

Heading up McVeigh Performance Group is Randy Hunt, former owner of Salt Lake’s Morris Travel and co‐founder of Morris Air, which was sold to Southwest Airlines in 1993. Services will include group and individual incentive travel, merchandise awards, stored-value cards, recognition programs, program tracking, and ROI measurement.

McVeigh Associates, founded in 1990, has been on Corporate Meetings & Incentives’ CMI 25 list of the largest meeting planning companies in North America for five consecutive years. The company reports planning and executing 792 meetings and 18 incentive travel programs in 2010.