Each in its own way, two companies with new software offerings represent the evolution of strategic meetings management technology as SMM concepts continue to blaze a trail through corporate America. “Technology is a requirement, but technology is not the silver bullet,” says Nick Romano, founder and president at SignUp4 in Atlanta. “You need a plan. You need sponsorship from executives. Implementing an SMMP is a large change-management project.” As if reading from the same playbook, Casey ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to New Entries to SMM Software Market Emphasize Service, you'll get exclusive access to a large archive of premium content.

Already registered? here.