IMEX America, the worldwide exhibition for the incentive travel, meetings and events business, which debuts October 11–13 in Las Vegas, recently asked meeting industry chief executives what they see ahead for events this year. Here is some of what they said.
1. Green Gets Formal. Environmentally conscious meeting management will increase in 2011. More organizations will tackle a top list of tangible steps they can take to make a difference, and will put their green event policies in writing. Increased tracking of these efforts will lead to more communication of their green performance. Along the same lines, the “locavore” movement, which emphasizes the consumption of locally produced and sourced food, will increase this year. 2. Holograms and ...
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