GuideStar Research’s MeetingMetrics has taken home the 2008 technology prize from EIBTM, the Barcelona, Spain-based meetings and incentives exhibition. The show’s annual WorldWide Technology Watch competition, chaired by Corbin Ball, CMP, CSP, Corbin Ball Associates, honors technological innovations that have a positive impact on meetings, conventions, incentives, and exhibitions.

MeetingMetrics came out No. 1 in a field of 38 applicants for its online meeting-results-measurement process. The system provides customizable pre- and post-meeting surveys and gives meeting managers access to real-time, online results.

The judges were won over by the tool’s ROI survey builder and online meeting ROI report center, which has been endorsed by the ROI Institute; a library of more than 1,000 meetings-related survey questions; and an online, in-meeting, session-evaluation survey with real-time session and speaker-rating reports.

Here are the runners-up for 2008:

• MeetingMatrix’s PlanView.Net—provides online room diagramming and meeting space viewing,
• a2z Inc.’s a2zGADGETS—allows user’s of its show management software to see customized key performance indicators in the form of widget technology,
• Vision Tree Conference—allows organizers to interact with attendees using mobile devices, and
• Fish Software—uses RFID tags to measure attendee movement in an exhibition hall.

For news of EIBTM’s WorldWide Technology Watch in year’s past, we’ve got links to the 2007 winners and the 2006 winners.