The mission of the Meeting Industry Ladies Organization—or MILO, as it’s known in the biz—has always been golf and networking. Now, the only “for women only” national organization in our industry is adding another element to its annual golf event: education.

Its upcoming event, May 3–6 at the Hilton La Jolla Torrey Pines, will feature an educational session from 4:30 to 6 p.m. on Monday, May 4, followed by an evening reception and the 2009 MILO Tabletop Tradeshow. For those meeting planners who do not play golf, registration for the evening, to be held at the
Hilton San Diego Bayfront, is complimentary. Terri Breining, CMP, CMM, President and CEO of Concepts Worldwide, Carlsbad, Calif., will lead MILO’s education session. Topics will include the state of the economy; the evolving role of meeting planners in business; the changing role of MILO; selling during tough times; and planning with anemic budgets. Also new this year will be a group discussion addressing how to book meetings in resort and gaming destinations, which will be held before the event’s opening reception on Sunday, May 3, and a one-hour roundtable wrap-up session on how MILO can assist the women of our industry in the future.

For more, including a list of the attendees who have registered so far, visit the MILO Web site.