Why sales meetings miss the mark, and what you
can do to improve them
"I hate to be the one to tell you, but most of your meetings fail.” With those sobering words, Matt Posard kicked off his session at the 3rd Life Sciences Meeting Management Forum–West Coast, co-organized by our sister magazine Medical Meetings and CBI in December in San Diego. The vice president of worldwide sales with Illumina Inc., a global company that develops innovative technologies for studying genetic variation and function, then offered five “ugly truths” that make sales and ...
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