One way to judge any business event—whether for consumers, clients, or employees—is by the level of attendee engagement. No matter what your stated goal for a meeting or event, you won’t reach it if your audience isn’t along for the ride. Tablets—most notably the iPad—are the latest tools that event marketers are using to encourage that engagement, according to a new whitepaper from event marketing agency TBA Global, New York. Just think about this, from the paper’s section on consumer ...

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