The company that has become the poster child for the value of incentives-Texas Roadhouse-will hold its 2010 Managing Partners Conference to New York City next week. The April 11 to 15 meeting will bring 1,100 people to the Big Apple, including restaurant managers, their spouses, front-line employees, and vendor partners.

This is the first time the company has taken its incentive trip to New York. The group will stay at the Waldorf=Astoria and will use venues throughout the city, including Rockefeller Center, Radio City Music Hall, and Liberty and Ellis islands. "The goal of our conference is to reward, recognize, and motivate our employees," CEO G.J. Hart said. "We also try to provide attendees with a lifetime experience that they can't get on their own, and New York City certainly provides those opportunities."

In true Texas Roadhouse tradition, the event will include a volunteer event, Helping Hands Humanitarian Day, on Tuesday, April 13, where attendees can choose to join in five service-oriented activities: building and delivering new bicycles to kids of deployed troops in the NYC area; painting murals to be sent to various hospitals; serving meals at a Manhattan soup kitchen; stuffing gift bags on the USS Intrepid for troops stationed around the world; and renovating the U.S.O. facilities in Penn Station, Grand Central Station, and Port Authority.

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