Steph Pfeilsticker, CMP, CMM, senior event planner, Thrivent Financial, hired consultant Samuel J. Smith, founder of Interactive Meeting Technology, to guide her through the process of creating a virtual program for remote attendees that would mirror the face-to-face Thrivent National Sales Meeting November 7–9, 2011, at the Minneapolis Convention Center. With a virtual program, “you are daring attendees not to be distracted,” Smith says. And with just the ...

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