Senior-level meetings managers have to balance established best practices and their companies’ specific needs.
The predominant message that came from two senior-management gatherings of meeting professionals at the Pharmaceutical Meeting Management Forum: One size does not fit all when instituting best practices for compliance around the world — or for a successful strategic meetings management program. Some 35 corporate planners met behind closed doors at the annual summit, co-organized by Medical Meetings and the Center for Business Intelligence in Philadelphia in March. They started out talking ...
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