In the past, the main driver of implementation of an strategic meetings management program (SMMP) was to control (read: reduce) costs. Now, with a laser focus on meeting site selection, the types of meetings being held, and who is attending, it has become even more critical for companies to have a meetings policy and program in place. Visibility and transparency have become as imperative as oversight. It’s not acceptable for the CEO of a company to plead ignorance as to why ...

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