December 2009 AM
Cover Story
Adopting the Hosted-Buyer Model Pays Off for the Independent College Bookstore Association
It happened right after the 2003 annual meeting — a revelation. In a debriefing after the event, Stacy Waymire and his staff at the Independent College Bookstore Association shifted their conversation to finding a new way...
Hosted-Buyer Programs Complement Trade Shows
According to a recent study from the Center for Exhibition Industry Research, the economy has forced greater scrutiny in how marketing dollars are spent. As a result, companies are forgoing events that have a low return on investment...
Features
Association Meetings Readers Say Worst is Behind Them
Our second-annual survey of the effects of the economy on Association Meetings readers confirms what has been observed since we did the first survey last November: 2009 was a very difficult year. There is some optimism for 2010, or at least a belief that the bottom has been reached: 38.5 percent of meeting planners believe 2010 attendance at their largest meeting will be better than 2009...
Attention Shoppers! Buyer’s Guide: Strategic Meeting Management Software
Meeting management software today can increase compliance with corporate policies and give planners powerful reports to share with executives...
Checking In With Editor Larry Keltto
3 Takeaways from Independent College Association's (ICBA) Move to the Hosted-Buyer Model
In our cover story, the executive director of the Independent College Bookstore Association, Stacy Waymire, describes how his organization made the successful change to a hosted-buyer model for the ICBA annual meeting...
Keynotes
How to Get Foreign Attendees Back to Your Meetings
Overseas travel to the U.S. for conventions is way down. Here are ways to get foreign attendees back to your meetings...
If You Have Attendees From Overseas, Get to Know ESTA
Meeting planners should get to know the U.S. Electronic System for Travel Authorization program, says Helen Marano, director, tourism industries at the U.S. Office of Travel and Tourism in Washington...
5 Tips for Virtual Events and Trade Shows
Know your audience. Focus on content that matches your group's needs, demographics, and interests....
Voices
Describe an important change that you implemented in 2009 for your association meetings
We asked association meeting planners what they have changed in the past year. Find out what they have done for: sending RFPs, avoiding attrition charges, matching buyers and sellers at events, and going green....
Breakouts
Using a Preferred Vendor Can Make Your Life Easier and Your Meetings Better
Good service can be hard to come by these days, but when using a preferred vendor you enhance your chances of having a flawless meeting...
Sites
Florida Meeting Planner's Guide
Resilient Florida continues to enhance its appeal to groups, large and small. Despite the sluggish economy, a cursory glance at construction in Florida reveals a new special-events center in Orlando, a massive multi-use business/hotel complex in Miami, and a new international airport in Panama City. Here are some of the highlights...
Site File: The Mid-Atlantic States
The Mid-Atlantic states have a lot that’s new to offer meeting-goers, even in this slow economy. Recession? Tell the meetings industry in Pennsylvania, New Jersey, Virginia, and the District. Cities are investing in facilities now in anticipation of a recovery...
Backtalk
The Word on Convention Bags
Along with coffee and name tags, convention bags are a given at meetings and conventions. Convention bags don't get much love, but try getting around an expo floor without one...
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