February 2011 AM
COVER STORY
Spread the Word: Marketing Works!
How to Revive a Dying Show and 5 Deadly Marketing Sins...
How ERA Revived a Dying Show
Our show was really struggling it was a dying show, says David Martin, vice president, marketing, at the Electronic Retailing Association in Arlington,...
Filling Association Meeting Seats
I've spent more than 30 years helping organizations market meetings. While most are adept at planning and conducting meetings, few market them properly....
Check In with Editorial Director Betsy Bair
Ageism and Association Meetings
How different age groups learn differently...
Keynotes
David Houle on the Transformation Decade
An interview with the futurist, strategist, and speaker...
What is the most effective way to market an annual meeting, and why? What new marketing ideas, if any, are you planning for 2011?
Roger Naoroji, Meetings and Education Coordinator, National Academy of Elder Law Attorneys, Vienna, Va. Here are my top 10 tips: Start out by developing...
Industry Designations: Which One Is For You?
The industry's array of certification programs offers association meeting professionals in-depth training as well as opportunities to benchmark their skills against others in the field...
Features
2011: The Year of Work-Life Balance
Advice for crazed meeting professionals by work-life balance coach/trainer/speaker Andy Core...
Breakouts
Attrition and Force Majeure: Your Questions Answered
Attorney James Goldberg addresses readers' questions ...
Tool Time: Get Ready for the Web Browser of the Future
We spend more time using our browser than using any other software, yet for many, Web browsers are an “open whatever you have on your desktop” experience. But that’s changing. Get ready for the browser of the future. ...
Sites
Disney Dazzles With the World of Color It's All About the Experience
Disneyland's repertoire has expanded greatly in the past year, just the beginning of a growth spurt that features new offerings at Disney Resort Destinations...
Disney Christens the Dream
A peek on board this new and spectacular Disney ship ...
Last Word
Commentary: Five Sleeper Issues to Watch in 2011
Here are five sleeper issues that could shape the industry’s outlook for 2011 in ways that some of us would rather not imagine...
Family-Friendly Venues
This March, Kalahari Resort in Sandusky Ohio, will break ground on a $22 million expansion to more than double the size of its convention center. The...
Cleveland Medical Mart & Convention Center Breaks Ground
Merchandise Mart Properties Inc. President Chris Kennedy (center) turns over the first ceremonial shovel of dirt at a groundbreaking event held January...
Association Meetings' 2010 Inner Circle Award Winners
Kudos to all the winners in our 19th annual Inner Circle Awards program. This tribute is paid by AM readers who voted for these top hotels, resorts, convention...
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Latest Webinar
Beyond Marketing: What Else Social Media Can Do for Your MeetingsThursday, May 24 | 2-3 p.m. EST
Most associations know that online social networks can be handy tools to spread the word about their meetings and events. But social media can do so much more than market. Our social media expert will uncover ways you can leverage social media to discover the educational content your members are craving, engage and energize your community, build relationships, and even simplify your meeting processes.
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