HelmsBriscoe can be the Starbucks of the meeting industry,” said Roger Helms, president and CEO of HelmsBriscoe, in a speech to the company's associates in early December. “Our long-term goal is to become a brand name with every person who has responsibility for booking meetings.” Celebrating its tenth anniversary as a company, HelmsBriscoe, a Scottsdale, Ariz.-based site selection company, gathered its 350 associates and nearly 400 hoteliers to its Annual Business Conference at the ...

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