McGettigan Partners didn't intend to be in the software business--and it wasn't competition from a software company that pushed the meeting management firm in that direction. In fact, explains Mark Jordan, director of marketing for McGettigan, the development of CORE Discovery--the company's meeting manage- ment and expense-tracking software--began after a travel company lured away a McGettigan client by promising to consolidate meeting spending the way it had been consolidating travel ...

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