When an AIG senior executive arrived in Shanghai for a high-level meeting in 2004, he noticed AIG signs in his hotel. For a different meeting. “He said, ‘I should have known about this. Give me a list of all our meetings,’” says Kelli Livers, CMP. “No one could.” That seemingly straightforward request blossomed into complex work on a strategic meetings management program (SMMP) — an effort to identify, track, and touch all meetings across the AIG enterprise in pursuit of cost-savings and ...

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