Is Cash Really King? There's good news and bad news from the 301 insurance agents who filled out ICP's incentive trip survey in the fall of 2003. The good news: More than three-quarters of the respondents said that they are no less motivated by travel than they were before September 11. The bad news: More than half — 55 percent, compared to 49 percent when the study was last conducted two years ago — said that cash was their preferred reward. It's easy to understand why the first reaction ...

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