Not long ago, Emily Mathews flew to California the day before one of her meetings and found that a wedding reception was booked into her meeting room until 2 a.m. Mathews, seminar coordinator for Austin, Texas- based National Alliance for Insurance Education and Research, could have waited until sunrise to get the room ready. Instead, she set her alarm, marched into the room right after the revelers had left, and spent an hour preparing for the seminar in the middle of the night. "I would ...

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