To get the right answers, you must first ask the right questions. There are numerous questions you should be asking to maximize the impact of your programs. Here are some of the key areas that I, as your producer, would want to explore with you. Audience The audience is far and away your paramount concern. Even if the audience is composed of nearly the same people as attended an event in the past, the tone and substance of the current meeting usually will be different. Questions: * Who ...

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