It used to be a given that insurance producers preferred golf over every other recreational activity offered at incentive programs. Not anymore. Perhaps the most surprising news from ICP's incentive trip survey, conducted last fall, was that for the first time, spa treatments were picked by the greatest number of producers when asked what type of recreation they want offered during an incentive trip. It's not a decision based on gender: 81 percent of the 301 survey respondents were male. ...

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