According to the 2004 P&L Forecast recently published by the Hospitality Research Group of PKF Consulting, hotels in the United States will see profitability increase an average of 5.6 percent this year after three years of decline. The projected 2.4 percent rise in average daily room rate (ADR), along with a predicted 1.9 percent occupancy growth, will drive most of the profit increases, according to a press release. The main beneficiaries of this turnaround will be full-service ...

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