The Internet as a distribution channel is still in development, according to Insurance on the Internet, a 1997 report released by Datamonitor in New York. The study found only 10 percent of companies with Web sites have sales capabilities at those sites. But intense interest in exploring the possibility of online insurance sales means that percentage is growing fast. Datamonitor expects that 60 percent of insurers with Web sites will have sales capabilities by 2001. "It's really taking off ...

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