MAKING MERGERS WORK: building a new team

Uniting the employees of newly merged insurance companies often falls to meeting and marketing executives. They must create events that accomplish the slippery goal of getting two companies to work together as a new whole. Chez-zam Entertainment Group has a series of meeting activities under its Team M.B.A. banner (Together Everyone Achieves More with Morale Building Activities) aimed toward that goal.

Hooray, we've merged! "Each activity is custom-designed with the client," says Marcia Brooks, director of sales at the Deer Park, N.Y.-based company. One series that works well with merging companies is the "mentathalon"--a game show that uses trivia questions based on company facts. What better way to help the formerly separate companies learn about each other? Call (800) 733-6848 or (516) 595-2981.

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