Imagine wrapping up your final site visit at a resort, confident that every detail of your upcoming incentive conference has been checked and double-checked. You're headed out of the lobby when your cellphone rings and you're told that twice as many attendees are showing up for the program. Not only that, until recently these additional guests have been your direct competitors in the marketplace. That's the challenge Dan Young, CMP, LLIF, faced back in October 2001, when he turned around to ...

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