PGI'S IT&ME TRADITION The Motivation Show, the combination of the 27th Incentive Travel & Meeting Executives (IT&ME) Show and the 66th National Premium/Incentive Show, returns to Chicago's McCormick Place September 21 to 23.

And back for its 22nd year is the PGI Pizzathon, September 22, 7 p.m. at the Hangge-Uppe. Pack your jeans for this kick-back networking party, the last Pizzathon of the century. Arlingon, Va.- based PGI integrates the three services that enable complete communication for business events: destination, production, and exhibition.

The Intra-Industry Networking Reception, co-sponsored by the Society of Incentive & Travel Executives, officially opens The Motivation Show Monday night at the Hyatt Regency Chicago. 0

EXECUTIVE MEMO Dine Like a Diplomat Ever have a business meal with a slurper, shoveler, food-stabber, or people who look as if they're playing a cello when slicing meat? "It's amazing how many barbarians are out there in today's business world," says Jacqueline Whitmore, founder of The Protocol School of Palm Beach (Fla.), which offers etiquette seminars for executives. Some of Whitmore's tips:

* The table should be in a pristine condition when your clients or guests arrive. Leave your napkin on the table and don't touch the glasses until everyone is present.

* Clinking glasses for a toast is not necessary--in fact, it is considered low-class in some countries. When in doubt, just lift the glass and look the others in the eye before drinking.

* Remember this simple rule to avoid buttering your neighbor's roll: Drink right, eat left.

* Never tap your glass with silverware to get people's attention--just stand and raise your voice slightly.

* If the budget allows, suggest some of the more expensive menu items to the guest. If you order a salad, he may feel obligated not to order the filet mignon.

Whitmore's company also offers seminars on business technology etiquette, travel guidelines, and international protocol. Call (561) 586-9026; e-mail protocolpb@earthlink.net; or visit www.psopb.com. -- Sue Pelletier

* The Life Insurance Marketing and Research Association (LIMRA) International has announced its 1999 Annual Meeting theme: The Future of Distribution. David Moore, president, Group Division, Ameritas Life, and chair of the Annual Meeting Committee, says the changing buying preferences of customers in various market segments and the drive to discover new markets means that distribution is the number-one concern of marketers in the life insurance industry. The meeting is set for October 25 to 27 at the Walt Disney World Dolphin in Lake Buena Vista, Fla. For more information, call Pat Kavalski at (860) 298-3959 or visit the organization's Web site at www.limra.com.

* Women in Insurance and Financial Services holds its annual conference October 15 to 17 on the Queen Mary in Long Beach, Calif. For information, call (614) 882-6934.

* The National Association of Independent Insurers has planned its 54th Annual Meeting at Marriott Harbor Place in San Diego, October 31 to November 4. For information, call (847) 297-7800.

* The Society of Insurance Trainers & Educators holds its quarterly seminar January 13, 2000, in Anaheim, Calif. Call (805) 583-7883.