When Bob Wilgus took over planning meetings at Lafayette Life Insurance Company four years ago, he was faced with an annual sales seminar that was as tired and listless, in meeting terms, as attendees get when they sit and listen to speech after speech. So Wilgus, director of corporate communications and travel services for the Lafayette, Ind.-based insurer, decided to get creative. By reconsidering everything the company had been doing, he turned the routine into the inspiring, the ...

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