Nancy Farmer, CMP, is senior conference and planning specialist at The Hanover Insurance Group in Worcester, Mass., where she and two other full-time meeting professionals manage 300 meetings and events annually. She joined Hanover 10 years ago after working in sales and marketing positions for Interstate Hotels Corp. for 16 years at properties throughout Massachusetts. Farmer currently serves as FICP's vice president, sponsorship. Q: How has your hotel experience helped you as a meeting ...

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