The Popular Advice to “never make assumptions” is being put into practice by several companies that are using Maritz Travel Inc.'s new Web-based research tool, Travel Insight. Introduced at last fall's Motivation Show, Travel Insight surveys employees — both qualifiers and those who did not qualify — about their award preferences, with the goal of giving incentive decision-makers insight into the types of trips that would motivate not only their top people, but their entire sales force. One ...

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