BCD Meetings & Incentives has made two strategic moves to strengthen its market position. The company announced the acquisition this week of One World Partners, a Sausalito, Calif., company that specializes in managing incentives, meetings, and events, including high-tech user conferences—an area BCD hasn’t focused on.

BCD M&I’s new West Coast presence will complement its office locations in Chicago, Philadelphia, and Atlanta. Scott Graf, BCD M&I president, called the move “an ideal fit. We are confident that joining forces will mean great things.” One World Founder Teri Hollowell will continue to work in the Bay Area office as executive director, and there are no plans to do away with the One World brand.

BCD M&I also recently announced the selection of SignUp4 LLC as its strategic partner for the development of meetings management technology. The agreement incorporates SignUp4’s Event Management System and Travel Management System solutions into BCD M&I’s existing portfolio. The two companies plan to collaborate on enhancements to these products in the future.