With new stats to work with, grassroots efforts are beginning to spread the word to everyone from politicians to the public about what meetings really mean to the U.S. economy.
The new number is: $263 billion. That’s the direct spending from the 1.8 million meetings that took place in the United States in 2009. The big result comes from a much-anticipated study commissioned by the Convention Industry Council last year and conducted by PricewaterhouseCoopers. CIC’s intent for the study is to provide “common data and language that all stakeholders can use to articulate the economic power that meetings represent and the value of face-to-face events, a basis for ...
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