Eldon Gale, director, meeting & event management, at Nationwide Insurance, learned a lot by planning and executing his first major incentive program on a cruise ship. He shared his best advice with us: 1. Know that it’s not a hotel. “That’s the first thing a planner must understand and embrace,” Gale says. “Play to a ship’s strengths and be flexible.” Or, as Shari Wallack, president, Buy the Sea, puts it: “If you expect it to be different ...

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