Set Your DVR: Hotel CEO on "Undercover Boss" Reality TV Show September 26
Steve Joyce, president and CEO of Choice Hotels International in Silver Spring, Md., goes under cover at some of the company’s hotels in the season premiere of the hit reality series “Undercover Boss.”
Airing September 26 at 10 p.m. ET on CBS, the show follows Joyce as he takes on the roles of frontline employees at numerous hotel locations. “I am extremely excited for Choice and our franchisees,” Joyce said in a press release. “Undercover Boss will generate significant attention for us and our family of brands.”
The Emmy Award–nominated reality television show follows chief executives as they slip anonymously into the rank and file of their companies. Each week documents a different executive's undercover mission as they get a new perspective on their corporation.
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