Incentive Program Promotion: How to Do It Effectively
When Transamerica’s survey of agents revealed that many were unaware of certain programs, or unclear on how to participate in them, Davis decided to focus on communication as another critical piece of the reward strategy. Previously, programs had been communicated through simple flyers, posters, and in-person meetings. Now, potential participants have multiple opportunities to learn about programs through a slew of communications vehicles, including: A new agent intranet site ...
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