If you’ve ever found yourself thinking, “Why is that centerpiece so expensive? I could purchase it myself for half the price!” you’re not alone. Destination management companies regularly deal with this type of price objection, evidence of a disconnect between the DMC’s perception of what is being sold and the planner’s perception of what is being bought. This is especially true with the traditional "bundled markup" method of pricing. But there ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to What’s Behind DMC Pricing?, you'll get exclusive access to a large archive of premium content.

Already registered? here.