Capitalize on all available promotion tools to make the best impression.
Start Early. Reserve booth space 12 to 18 months in advance to get the best options. Reserve a booth large enough to offer seating and refreshments: in-booth hospitality is common outside of the United States. Allow time for booth-building and shipping of materials. Consider a country-specific (turnkey) pavilion when exhibiting for the first time. Avoid Budget Surprises. Add 20 percent to your budget to cover unexpected costs, tipping, and exchange rate fluctuations. While a Value Added ...
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