There will be some new elements at Reed Travel Exhibitions’ second Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM), to be held April 8-10 at the Abu Dhabi National Exhibition Centre in the United Arab Emirates.
One will be an exhibitor area dedicated to the latest meetings-technology products and event-support services. There will also be technology-related sessions, including a panel of international technology experts discussing the industry’s future and how to use technology cost-effectively.
Also new at GIBTM will be a pavilion for European convention bureaus, national tourism offices, conference venues, and hotels. "We want venues and destinations from Europe to be given an opportunity to be part of the growing Middle East meetings and incentives industry,” said Barnett. “For those who have a limited promotional budget for this region at the moment, we are offering a starter package enabling them to test the market on a more economical basis.”
Meanwhile, Reed’s annual EIBTM show for meeting and incentive buyers expects to have record participation by European exhibitors when it convenes in Barcelona November 27-29.
Eastern and Central Europe will have a significant presence, boosted by the region’s growing popularity as a meeting and incentive destination. Romania has increased its booth space by 64 percent, Slovakia by more than a third, and Croatia by 18 percent.
Northern Europe also will be stronger, with booth space up 66 percent for Iceland, almost 30 percent for Sweden, and 8 percent for Norway. Other European destinations set to increase their presence include the U.K., Britain, Austria, Germany, and France.
The EIBTM 2007 show floor will have one of its largest number of exhibitors representing the Asia-Pacific region since moving to Barcelona, with both new and returning companies.
Reed also announced that the China National Tourist Office and the Vietnam Meeting andClub will have booths for the first time at this year’s show.