Here are Three Lessons I took from this Issue's Cover Story on the U.S. Green Building Council's Annual Greenbuild Conference.
If your organization's mission aligns with societal needs, then its meetings have a chance to grow. It's remarkable that a meeting of Greenbuild's stature is only seven years old. The USGBC responded to the need for a green-construction event, opening Greenbuild in 2002 with 4,000 attendees and 200 exhibitors; in 2009 Greenbuild had 27,373 attendees and 1,800 exhibitors. Does your organization want to grow its events? If so, re-examine your organization's mission and fine tune its message — ...
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