When it comes to green meetings, George Gay wrote the book. Or at least the RFP. As CEO of First Affirmative Financial Network, in Colorado Springs, Colo., a network of financial advisers who practice socially responsible investing, Gay plans the annual SRI in the Rockies Conference, a model of social responsibility (and not only with regard to the environment). The first conference, in 1990, was “45 people at a Colorado dude ranch,” he remembers. By 2007, attendance hit 663, selling out ...

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