Earth Day dawned gorgeous at YMCA Camp Tricklin' Falls in East Kingston, N.H., this year. As her fellow employees registered for a day of service, Timberland's Betsy Blaisdell was already in the bucket of a boom lift, getting a lesson at the controls from Camp Director Tracy Fuller. Decked out in Timberland boots, shirt, fleece jacket, and hat, Blaisdell, manager of environmental stewardship, sipped from a stainless steel coffee mug as she rode up and down next to a 60-foot climbing tower — ...

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