SOME SIMPLE EDUCATION or the right kinds of incentives could have a significant effect on attendees' likelihood of booking inside the block. That is among the conclusions one can draw from a survey of attendee behavior conducted as the second phase of the Convention Industry Council's Project Attrition, which was released in September. More than 11,000 meeting participants from all corners of the industry answered the survey, which revealed that only about one in five attendees is aware ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Attrition and Attendees, you'll get exclusive access to a large archive of premium content.

Already registered? here.