While having more qualifiers than expected for an incentive trip is great for a company’s sales reports, it can make a planner break into a cold sweat. That was the situation Lacey Hein, CMP, senior event marketing manager with travel and expense management company Concur, found herself in last fall with her February 2016 incentive trip to the Guanacaste province of Costa Rica. When her list grew from 130 to 160 qualifiers in September, the hotel said getting the extra rooms ...

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