Looking for a creative employee engagement program that energizes your people, gives back to your community, and builds your business? Try linking it to the mission of your organization, as Fireman's Fund Insurance, Novato, Calif., did with its Heritage program. Founded in 1863 with a mission to support the fire service, Fireman's Fund initially created a support program to fund the spouses and dependents of fallen firefighters. In 2004, it re-launched this with a broader mission: to direct ...

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